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        "title": "New to investing? | Take The Next Step. Invest",
        "description": "Find out what investing is, how it works and whether it might be right for you. Take your first step into the world of investing with light-touch guidance."
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    "data": {
        "hero": {
            "header": "You've come<br>to the right<br>place.",
            "subheader": "Thinking about investing<br>for the first time?",
            "intro": "<p class=\"p1\">By being here, there\u2019s a good chance you\u2019re thinking about investing, but not totally sure if it\u2019s right for you, or where to begin. You might already have some savings squirrelled away and are wondering if there are better ways of helping your money grow more.</p>\n",
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                "title": "What is investing?",
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        },
        "investor_levels": {
            "intro": "<p>To get you started on your way,<br />\nsimply choose a statement that<br />\nfeels closest to where your attitude<br />\nto investing is right now:</p>\n",
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                    "text": "Why should I invest?",
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                        "title": "Learn more",
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                {
                    "image": {
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                    "text": "Should I be saving more<br>\r\nor investing?",
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                        "url": "/level-2",
                        "title": "Learn more",
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                {
                    "image": {
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                    "text": "I want to invest,<br> but there are so many options.",
                    "link": {
                        "url": "/level-3",
                        "title": "Learn more",
                        "target": ""
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                {
                    "image": {
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                        "title": "statement-4",
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                    "text": "I think I\u2019m ready<br>\r\nbut don\u2019t know<br class=\"no-br-mobile\">\r\nwhere to start.",
                    "link": {
                        "url": "/level-4",
                        "title": "Learn more",
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            "cta": {
                "url": "/find-partner",
                "title": "I\u2019m ready to invest",
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            "header": "What is \"investing\"?",
            "copy": "<p class=\"p1\">Investing is simply putting your money into something that could increase in value over time. You can do that by buying investments directly. For example, you might buy shares in a company, which means you own a small part of that company. If the company does well, the value of your shares may go up.</p>\n<p class=\"p1\">Or you could invest in bonds, which are loans to a government or a company and you\u2019ll receive interest in return. UK government bonds are called gilts.</p>\n<p class=\"p1\">Another option is to invest in a fund. This is where your money is pooled with other people\u2019s and invested across a mix of opportunities (like company shares and bonds) by an investment professional. You might already invest in funds through your workplace pension.</p>\n<p class=\"p1\">All investments can go up and down, but over time investing offers the potential to grow your money by more, than it would if you left it all in cash savings. It\u2019s easier to get started than many people think and you don\u2019t need lots of money. You can often start with \u00a350 or less.</p>\n",
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                {
                    "image": {
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                        "alt": "Barclays bank logo",
                        "title": "Barclays",
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                    },
                    "copy": "<p>Barclays Direct Investing, Smart Investor\u2019s new name, is a non-advised investing service offering stocks and shares ISA and general investment accounts. With a wide range of investment options, including ready-made Investments, customers can invest from \u00a350. The service is designed to suit a range of investors, providing tools, research and insights to help with their investment decisions. Customers can manage their investments online or via the Barclays app. Support is available from a UK-based service team.</p>\n",
                    "link": {
                        "url": "https://www.barclays.co.uk/smart-investor/why-choose-us",
                        "title": "Barclays",
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                {
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                        "title": "Hargreaves Lansdown",
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                    "copy": "<p>The UK&#8217;s #1 investment and savings platform, Hargreaves Lansdown helps over 2 million UK customers build wealth with confidence. You can start investing from just \u00a325 a month, picking your own investments or choosing from convenient ready-made options. Plus, if you need more support, their Bristol-based Helpdesk is open 6 days a week. Learn more about investing with HL and see how to get started.</p>\n",
                    "link": {
                        "url": "https://www.hl.co.uk/learn",
                        "title": "Hargreaves Lansdown",
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                {
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                    "copy": "<p>NatWest offers customers a range of investment accounts with five multi-asset investment fund options, all managed by the experts at Coutts. Customers can invest easily online through the NatWest mobile app from just \u00a350. NatWest also provides a range of advice services to support customers who require personalised investment or broader wealth management support.</p>\n",
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                        "url": "https://www.natwest.com/investments.html",
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                        "alt": "Alliance Witan",
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                    "copy": "<p>Alliance Witan makes it easy to grow your money by investing in companies all over the world. Founded in 1888, it\u2019s a FTSE 100 investment company which has increased its dividend every year for 59 years. Your money is pooled with other investors and managed by a team of experts, giving you access to a wide range of opportunities. You can invest through your financial adviser, stockbroker, or an online platform\u2014whatever suits you best.</p>\n",
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                        "url": "https://www.alliancewitan.com/step-into-your-investing-comfort-zone",
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                    "copy": "<p>Aviva is the UK\u2019s leading diversified insurer, offering savings, investment and protection products including pensions, ISAs, funds and general insurance products. Customers can engage digitally or via financial advisers, with online and phone support. Aviva serves 25.2 million customers across the UK, Ireland and Canada, with investments in India and China, and has cared for people for over 325 years.</p>\n",
                    "link": {
                        "url": "https://www.aviva.co.uk/investments/invest-for-the-future/",
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                {
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                        "title": "Fidelity",
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                    "copy": "<p>With over 50 years\u2019 experience, Fidelity provides tools and services to help people understand and manage their investment options. Customers can choose from a range of ways to invest, including stocks and shares ISAs, pensions, general investment accounts, funds, ready\u2011made portfolios and junior products. Customers can invest through Fidelity\u2019s self\u2011directed platform or an adviser, or both, and can manage their money through their online platform and app, with support available by phone, online or in-person.</p>\n",
                    "link": {
                        "url": "https://www.fidelity.co.uk/invest-for-the-future/?utm_medium=referral&utm_source=ia-microsite&utm_campaign=invest-for-the-future",
                        "title": "Fidelity International",
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                    "copy": "<p>HSBC offers a range of investment options to help you grow and look after your money. You can open a Stocks and Shares ISA or General Investment Account and choose from a wide range of assets such as ready-made portfolios, stocks &amp; shares, or bonds. HSBC also offer personalised financial advice and a discretionary Wealth Management service. You can invest via mobile app, online, by phone or in person.</p>\n",
                    "link": {
                        "url": "https://www.hsbc.co.uk/investments/",
                        "title": "HSBC UK",
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                    "image": {
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                    "copy": "<p>The Investment Association is the trade association and industry voice for UK investment managers, working to support British savers, investors and businesses. Their 250 member firms manage \u00a310 trillion for clients in the UK and globally. They champion their members&#8217; interests with policymakers and regulators, to shape the future of the industry, create opportunities for collaboration through events and roundtables, and raise standards through training and webinars. As Secretariat for the Retail Investment Campaign, they lead a nationwide effort to improve understanding of investing and its value.</p>\n",
                    "link": {
                        "url": "https://www.theia.org/",
                        "title": "The Investment Association",
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                },
                {
                    "image": {
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                        "alt": "Janus Henderson Investment Trusts",
                        "title": "Janus Henderson Investment Trusts",
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                    "copy": "<p>Janus Henderson\u2019s range of investment trusts is designed to address a variety of investor needs. Their eight trusts actively invest in companies in the UK and further afield, drawing on the knowledge of expert fund managers around the world. Helping people find their ideal investment mix, with trusts that focus on providing income, growing your investment, or a combination of both. You can invest via your financial adviser or an online platform.</p>\n",
                    "link": {
                        "url": "http://www.janushendersoninvestmenttrusts.com",
                        "title": "Janus Henderson Investment Trusts",
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                {
                    "image": {
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                        "alt": "JP Morgan",
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                    "copy": "<p>J.P. Morgan Personal Investing, helps build and manage a diversified portfolio for you based on the risk level you\u2019re comfortable with and the investment style that matches your priorities. You can open an ISA, Lifetime ISA, Junior ISA, Personal Pension or General Investment Account. Plus, they offer educational content designed to build your confidence with investing, and it\u2019s always free to speak to their experts if you need guidance.</p>\n",
                    "link": {
                        "url": "https://www.personalinvesting.jpmorgan.com/",
                        "title": "J.P. Morgan Personal Investing",
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                    "copy": "<p>Jupiter is an active asset manager. They believe that investment excellence requires diverse thinking, creativity, and a relentless drive to seek opportunities. They offer a range of investment capabilities across a range of asset classes to retail, wholesale and institutional clients.</p>\n",
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                    "copy": "<p>L&amp;G is one of the UK\u2019s leading financial services groups, helping people save, invest and protect their financial futures for nearly 200 years. Through workplace pensions, retirement solutions, protection and asset management, they combine scale, investment expertise and digital innovation to support better long\u2011term outcomes for millions of customers in the UK and internationally.</p>\n",
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                    "copy": "<p>If you bank on Lloyds, why not invest on Lloyds? Keep everything in one trusted place and invest in the way that feels right for you. Choose from ready-made funds managed by experts or pick your own investments. Lloyds digital platform offers straightforward tools and information to help you feel confident in your choices as you take your next step.</p>\n",
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                        "url": "https://www.lloydsbank.com/investing.html",
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                    "copy": "<p>The London Stock Exchange plays a central role in the UK and global economy by connecting investors with companies that need capital to grow. For over 300 years, it has provided a trusted marketplace where individuals can invest in businesses shaping the future. By helping companies of all sizes raise funds, the Exchange continues to enable long-term investment and economic opportunity across the UK.</p>\n",
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                    "copy": "<p>Quilter products and services are available through financial advisers, both IFAs and Quilter advisers. They offer a pension, ISA/JISA, Collective Investment Account, onshore bond, and cash accounts, plus a range of funds and multi-asset portfolios. Customers wanting to invest without advice can easily set up an account using the Quilter Invest app. Also, their wealth managers in Quilter Cheviot can support clients with complex finances and significant investments.</p>\n",
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                    "copy": "<p>Robinhood pioneered commission-free investing, offering UK customers access to US-listed stocks and ADRs through a general investment account and a Stocks and Shares ISA. Eligible customers can trade US options and futures, use margin investing and participate in stock lending. Additionally, Robinhood offers interest on uninvested USD cash. UK equities and ETFs are expected in 2026. Available on mobile and web, this self-directed service includes robust educational materials and Cortex Digests, their AI-powered assistant.</p>\n",
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                    "copy": "<p>Schroders is a global investment manager offering a range of funds as well as wealth management and advisory services for individuals, intermediaries, and institutions. Their investment capabilities span public markets such as equities, fixed income and multi\u2011asset, as well as private markets including private equity, real estate and infrastructure. Customers can access Schroders through their financial adviser, wealth manager or directly via an investment platform.</p>\n",
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                    "copy": "<p>St. James\u2019s Place offers a range of investment options, including ISAs, investment bonds and pensions. Clients access these through advice from a qualified financial adviser within the St. James\u2019s Place Partnership, supported by the wider Group\u2019s resources. The service provides personalised guidance to help clients plan, grow and protect their financial future. Through it, advisers offer support and clarity on making investment decisions and help clients identify opportunities they may not be aware of &#8211; all tailored to the individual&#8217;s goals.</p>\n",
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                    "copy": "<p>Vanguard was founded in 1975 on the belief that an investment company should focus solely on the interests of its clients. They\u2019ve helped millions work towards moments that matter \u2013 from saving for a child\u2019s future to retiring comfortably. Whether you prefer to choose and manage your own investments or want Vanguard to take care of it for you, their low-cost funds and services are built to make investing simpler.</p>\n",
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                    "copy": "<p>Xtrackers, part of global asset manager DWS, offers exchange-traded funds (ETFs). ETFs let people invest in shares, bonds and commodities, providing exposure to numerous companies and markets. They enable diversification by bundling multiple securities into one single product. With 20 years of experience, Xtrackers offers solutions for various strategies, including a wide range of ISA-eligible ETFs. ETFs are suitable for self-directed investors via digital investment platforms or for those who prefer to engage with financial advisers.</p>\n",
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